Sitting at the pinnacle of innovative design, the new SWYM is a revolutionary swimbait designed by fishermen, for fishermen. Crafted from the highest quality soft plastic materials, each SWYM is precision-engineered through an injection molding process that ensures unparalleled consistency and durability.

The SWYM features a uniquely designed insert on the jig head and a corresponding cavity in the lure body, ensuring a secure, durable, and non-damaging connection that enhances lure longevity and interchangeability. Equipped with super-strong BKK hooks in the SWYM jig heads and a pre-made hook channel in the SWYM body, the SWYM is the strongest, fastest, and easiest-to-rig swimbait ever designed.

Our groundbreaking triangular body shape with its large paddle tail delivers a very tight wobble to mimic life-like swimming action even at the slowest retrieve, and projects a natural profile at any angle, triggering a bite at any depth. Whether you're ripping it through a pile of blitzing stripers, slow-rolling it for clear water tarpon, vertical jigging over a rockpile for grouper, or bouncing it in a peacock bass bed, the SWYM offers exceptional performance in a variety of applications.